Companies

Nike Returns to Amazon as It Seeks to ‘Re-Ignite’ Brand Amid Sales Slump

The move marks Nike’s first direct partnership with Amazon since 2019, as the sportswear giant navigates falling sales and rising costs.
Nike Returns to Amazon as It Seeks to ‘Re-Ignite’ Brand Amid Sales Slump
Nike clothes are displayed at a store in Colma, Calif., on Nov. 29, 2019. Jeff Chiu/AP Photo
Tom Ozimek
Tom Ozimek
Reporter
|Updated:
0:00

Nike will resume selling its products on Amazon’s U.S. platform for the first time since 2019, the company confirmed.

The sportswear giant, which ended its direct partnership with Amazon five years ago amid a push to build its own direct-to-consumer business, said the renewed relationship is part of a broader effort to enhance its retail presence.

Tom Ozimek
Tom Ozimek
Reporter
Tom Ozimek is a senior reporter for The Epoch Times. He has a broad background in journalism, deposit insurance, marketing and communications, and adult education.
twitter